Boom+

Boom+ competes in a premium audio category on Amazon, where a video ad has a few seconds to prove sound quality you can’t actually hear in a feed. The creative has to translate an audio promise into something visual and instantly credible, then justify a premium price — all in a sound-off environment with zero context around it.

That’s the core paradox of selling audio in a muted feed: the one thing the product is for is the one thing the format can’t deliver. The work was to make sound visible — to build a look and a rhythm that read as power and quality on screen, so the promise lands before a shopper ever puts the buds in.

We led with the product’s most compelling spec — powerful 20W sound — and built a visual rhythm around it. The edit opens on a tight macro of the speaker grille, then cuts to a hero reveal with a text-on-dark treatment that lands the benefit fast. The pacing itself carries energy: quick, confident cuts stand in for the sound the format can’t play, so the ad feels like the product before a word is read.

Every frame is composed for the Amazon viewport and cut twice — a tight sponsored format and a full-width PDP banner — so the same idea works from the ad slot to the product page without reshooting. Designing for compression and small sizes up front means the macro detail and the text stay legible wherever the clip ends up.

We produced a performance-first product video ad in the formats Amazon needs — a 453×340 sponsored-placement cut and a 1920×840 full-width PDP banner — with feature-led callouts and cinematic product shots optimised for sound-off feeds. Both cuts come from the same edit, so the sponsored slot and the product page tell one consistent story rather than two loosely related ones.

The callouts are built to do the explaining the audio can’t, surfacing the spec that matters at the moment the viewer is deciding. The result is a drop-in kit ready for Sponsored Products and the PDP, not raw footage the team would have to finish themselves.

Boom+ has a scroll-stopping video that turns an audio promise into a visual one and carries it from the sponsored slot straight through to the PDP. Both cuts come from one edit, so the brand tells a single consistent story from search result to product page — sound made visible, the spec that matters surfaced at the right moment, and the whole thing built to survive Amazon’s compression at every size.