Paid social creative engineered to test hard and stay on-brand.
We produce paid social creative built for the way media actually runs — a steady stream of distinct concepts you can test against each other, without the brand fragmenting batch to batch. Volume and coherence at the same time.
What it is
Statics and short-form video hooks for Meta, TikTok and the rest of paid social — concepts, angles and formats designed to be A/B tested. The point is genuinely different creative that still reads unmistakably as one brand.
How we work
We build a production system, not one-off ads: a defined set of layouts and rules that lets us generate many angles fast, in weekly batches. Everything is designed for sound-off feeds and the three-second window where the scroll is won or lost.
What you get
Test-ready statics and video hooks in native formats, delivered on a dependable cadence, with the variations media needs to find what works. Source files included, so winning concepts can be iterated and scaled.
Why it matters
Paid social fatigues creative fast — the account that keeps winning is the one that keeps testing. A system that produces volume without losing the brand is the difference between scaling spend and burning it.
Who it's for
- DTC brands spending on Meta or TikTok whose creative fatigues faster than their team can replace it.
- Performance marketers who have the media skill but are bottlenecked on creative volume.
- Brands that have outgrown a single freelancer but do not want a full agency retainer.
- Teams whose ads win on performance but have drifted visually away from the brand.
- Advertisers who need genuinely distinct concepts to test, not fifteen recolours of one layout.
How it works, and how long it takes
Typical timings for a first engagement.
- 01Creative auditDay 0
We review your current ad account creative, what has fatigued and what is still working, then map the angles that have not been tested yet. Free, and yours to keep.
- 02Angle mapDays 1–2
We agree a set of distinct concepts — different claims and mechanisms, not different colours — so each test returns a real answer about what persuades your buyer.
- 03First batchDay 3 (48h median)
The first statics and video hooks land within 48 hours of an approved angle map, in native formats, ready to go live rather than ready to be revised into shape.
- 04Weekly cadenceEvery week
A new batch ships weekly against the queue you prioritise. You reorder the queue as results come in — no change orders, no re-scoping conversation.
- 05Read and iterateOngoing
We cut new variants off whatever wins: fresh hooks on a proven body, new formats for a proven hook. Losing angles are dropped rather than politely iterated.
- 06HandoverOngoing
Source files ship with every batch, so your team can localise, resize or version anything without coming back to us.
How pricing works
This service is delivered inside a monthly creative pod, not quoted per asset. The Starter Pod is US$3,000/month and the Growth Pod is US$4,500/month; you get a weekly queue you re-prioritise as the roadmap changes, rather than a fixed deliverable list negotiated up front. One flat monthly fee, no per-round change orders, cancel or pause between months. If you have a single one-off launch instead of an ongoing need, say so on the audit call and we will scope it as a fixed project.
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