Branding
Identity systems that make a brand impossible to confuse with anyone else.
We build brand identities as systems, not logos — a coherent language of type, colour, layout and rules that holds together everywhere the brand shows up. The goal is a brand that looks established from day one and stays consistent as it scales.
Most brands don’t fail on the logo. They fail on everything that comes after it.
A logo alone can’t hold a brand together. The moment a second designer touches it, a new SKU launches, or the brand shows up on a channel nobody planned for, small inconsistencies start compounding — a slightly different blue here, a swapped typeface there, a tone that drifts page to page. What read as considered on day one starts looking improvised by month six, and every new asset becomes a fresh negotiation about how the brand should look.
What it is
A complete visual identity: logo system, typography, colour, and the usage rules that keep it coherent. We define not just how the brand looks but how it behaves across packaging, ecommerce, paid social and everything in between — so every touchpoint reads as the same brand.
How we work
We start with a short strategy sprint to set positioning and personality, then design the system from the foundations up. Building the rules first — hierarchy, spacing, colour behaviour — means every later application stays on-brand by default, whether we make it or your team does.
What you get
A logo system, type and colour system, brand guidelines, and the core applications you need to launch — plus editable source files so the identity can extend as the range grows. Everything is documented, so the brand doesn’t drift the moment we hand it over.
What we offer
Primary mark, secondary marks and a monogram, with the usage rules that keep them from being misapplied.
The typeface pairing and colour palette, and exactly how each behaves across backgrounds and contexts.
A documented playbook — not a moodboard — so the identity doesn’t drift the moment it leaves our hands.
Tone, taglines and the language patterns the brand keeps repeating, when naming is in scope.
The core assets you need day one: business card, deck template, social kit, email signature.
Rules for how the identity behaves in physical formats, so packaging inherits the system instead of reinterpreting it.
Where it shows up
Structural and print-ready adaptation so the mark and colour system hold on the shelf.
Product pages, collection banners and the storefront components that carry the brand.
Ad templates and social kits that stay recognisably one brand across a hundred variants.
Deck templates and one-pagers built on the same system, so sales materials don’t look like a different company.
Signage, POS and shelf-ready applications that read at a glance.
Internal templates and swag that make the brand feel real inside the company, not just outside it.
Rules before art. Hierarchy, spacing and colour behaviour get decided before a single application is designed, so everything after inherits the brand automatically.
A guidelines PDF your team — or the next freelancer — can follow without asking us what the brand “would do.”
Source files, not flattened exports, so the identity can extend as the product range grows.
How it works, and how long it takes
Typical timings for a first engagement.
- 01Strategy sprintDays 1–2
Positioning workshop, competitor scan, and a personality brief that becomes the north star for every visual decision that follows.
- 02Concept directionDays 3–5
Two to three genuinely distinct directions — presented as systems, not just logos — so you’re choosing an idea, not squinting at ten variations of one.
- 03System buildDays 6–10
The chosen direction becomes rules: primary and secondary marks, type pairing, colour behaviour, spacing — the parts that keep every future asset on-brand.
- 04Core applicationsDays 11–13
The launch kit built on the system — business card, deck template, social kit — proof the rules hold under real use, not just on a logo sheet.
- 05HandoverDay 14
A documented guidelines PDF, editable source files, and a walkthrough call — so your team, or the next freelancer, can extend the brand without us in the room.
How pricing works
Branding is scoped as a fixed project, not a monthly pod. Cost depends on how many launch applications ship alongside the core system, so we size it exactly on the audit call rather than quoting a generic package. Naming and packaging structure are scoped separately when they’re in play, and it’s a one-time engagement, not a recurring fee.
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